Gender roles in online dating

Like us on Facebook or follow us on Twitter to get our articles delivered directly to your News Feed. Recognized as one of the Princeton Review’s Top 300 Professors, he has also authored dozens of publications for both academic and non-academic audiences.Today, it is not uncommon to meet someone and begin a romantic relationship online.

gender roles in online dating-89

On Sadie Hawkins Day (traditionally observed in early November) or at a Sadie Hawkins Dance, women have the opportunity to break social conventions by asking men out on a date or to a dance.

To study dating behaviors like this, researchers have used the somewhat unique experience of speed dating. Speed-dating is a structured way for daters to meet a lot of people quickly.

The typical speed-dating event features women sitting at various locations around a room, often a coffee shop or bar, while men circulate and chat with each female for a few minutes.

A signal will then indicate that time is up and the men should move along to the next woman.

The current study (N = 447, 49.4% female) examined the effects of gender role congruence and physical attractiveness on romantic interest in college students.

Participants viewed online dating profiles that varied in their physical attractiveness and adherence to gender role norms.

In the standard “men rotating” events, the researchers replicated previous findings (not to mention prevailing stereotypes) that women were pickier about who they liked relative to men.

Importantly, in the non-standard “women rotating” events where men and women reversed roles, the researcher found the exact opposite pattern: selective.

Results indicated that both men and women preferred attractive and gender role incongruent dating partners over average looking and gender role congruent.

Contrary to previous research, women differentiated more between profiles based on physical attractiveness than the men, especially for gender role congruent profiles.

The process repeats until everyone at the event has “dated” each other.

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