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Since our mobile phones have become the accessory du jour, it’s no surprise online daters are spending more time connecting on their mobile phones, instead of leisurely browsing through eligible singles on their desktops.More than 14 million singles are now using mobile dating apps and Juniper research estimates the industry is targeted to reach .3 billion dollars by 2016.

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In the popular media, Tinder very much has the reputation of being a "hookup" app, designed to facilitate fleeting sexual encounters.

At the peak of the Tinder hype, an article in The study mostly involved open-ended questions regarding users' motivations for and experiences using the app.

Both mobile apps cater to singles in their 20s and are popular on college campuses. Tinder is a geo-location mobile dating app, which feels like an addictive mobile game in the style of speed dating.

When you open the app, baseball card-style photos of singles in your vicinity will pop up, and you can either click on the green heart to “like” the profile and connect or click the red X to delete their profile and move on to the next profile.

The researchers then coded participants' responses into categories.

So what was the most commonly cited reason for using Tinder?

On June 6, 2013, I’ll be hosting the Mobile Dating Focus Group at the i Date/Mobile Dating Conference in Beverly Hills, where eight singles will be trying to find love from the convenience of their mobile phones.

You can track the daters’ progress at Mobile Dating Boot and we’ll be announcing the list of mobile dating apps shortly. Do you think they’re just for hookups and casual sex?

For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. They can then start viewing photos of other users who match their age, gender, and location criteria.

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