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Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.

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In 2008, a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible.

Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.

An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.

Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.

Members can constrain their interactions to the online space, or they can arrange a date to meet in person.

A great diversity of online dating services currently exists.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

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